About Your coaches

Between them, Julie and Lauren have over 16 years experience in the baking business, covering every permutation from working from home to selling at farmers markets to running a bespoke cake shop.

Lauren Smy
Lauren founded The Honey Bee Wedding Cake Company in 2015. She has rapidly moved her business from being a hobby to becoming a successful full time wedding cake designer, alongside looking after her young twin sons.

You can join Lauren in her free Facebook group The Honey Bee Cake Hive for lots of free baking business advice and support.

Julie Gibson
Julie founded Ice Maiden Cakes in 2009 from her home in Somerset and three years later went full time in her cake career, opening her first bespoke cake shop. She specialises in cakes that aren’t cake shaped and often incorporates lights & sound in to her creations.

You can join Julie in her free Facebook group The Baking Business Blueprint Community for lots of free baking business advice and support.