No! While we expect that once you’ve completed this course, you will probably look to raise your prices, we realise it’s not just as easy as that. There are two modules that will help with this – ‘Confidence’ and ‘Putting Your Prices To Work’ – where we help you with the stumbling blocks you might be facing.

In the true definition of hobby baker, you are not allowed to take money for the cakes you make. However, if you are registered with your EHO but just make a few cakes for ‘pocket money’, then this course will still be valuable to you. Once you see how much it really costs you in money but also time, you may start to think differently about what you charge. Do you really want to be making cakes for £3 an hour when that time could be better spent with your family or indulging in some self care?! Taking Perfect Your Pricing will help you decide.

Both! The general premise is the same but we give you some extra information in regards to weddings and VIP events, including all the extras you have to account for in your pricing for these bakes.

Yes! As well as the ‘fancier’ decorated cakes we also cover pricing for more ‘everyday’ batch bakes and teatime treats and include information on how to price up treat boxes and dessert tables. So if you’re less of a tiered cake maker and more of a biscuit maker or brownie box extraordinaire, the work in this course will be just as valuable to you.

Well, we would say don’t worry about what anyone else is charging, and certainly don’t try to compete with ‘cheap’. One of our modules explains how to identify your Ideal Client and will help you to find those customers who are happy to pay a fair price for your efforts and skills so you don’t have to give those ‘cheap cake ladies’ another thought.
Trust us, those ideal clients are out there! Lauren recently made a Baby Shower dessert table to the value of £1,200 and even in lock-down Julie has clients who regularly order birthday cakes for £300+. Neither of us turns on the oven for less than £100!

Only one of the modules will help with costing the actual cake. There are so many other things to take into account when pricing: how much do you actually want to earn? How much does it cost you to run your business – beyond the actual baking? How much profit do you need to make to be able to reinvest and grow? We cover all these things, as well as looking at specifics such as treat boxes, dessert tables, weddings, and VIP events. And we go further to help you actually implement those prices.

In theory you could do the course on your phone but it’s going to be very uncomfortable and squinty for you, so you should preferably have a laptop or at least a tablet. You will also need access to Microsoft Excel. If you don’t have this on your computer then you can use it for free by setting up a Microsoft account and using their web based version. You can see how to do that in this helpful article.

Not at all. We’ve spent many, MANY hours creating a really clever set of joined up spreadsheets that do all the complicated stuff for you. All you need to do is add your data in the right places and you’ll be walked through this in the videos. We’ve even included an Excel 101 video for those who are completely unfamiliar with spreadsheets.

Nope, almost none in fact! You’ll just be entering numbers for the most part and our clever spreadsheets will do the rest.

Totally – the basics of pricing your product are the same the world over and if you need to make any little tweaks to the spreadsheet we can guide you through that (like accounting for your local taxation for instance). The spreadsheet has £ signs on it but you can just ignore those and read it as your own currency.

No worries, you’ll have access to the bi-monthly live Q&A sessions with Lauren & Julie where you can ask any questions you like. Plus you can access previous calls to find out if your question has already been asked and answered.